In today’s competitive environment, in which a business must communicate quickly and effectively with its potential customers, on-premise signage is often the most cost-effective and efficient form of advertising available. Unlike media advertisements, your sign works for you 24 hours a day, 365 days a year, focused on customers in your market area. Consumers’ increasing reliance on their automobiles, and people’s geographical mobility as they move in search of better jobs or affordable housing, have made good business identification even more critical. According to the Small Business Administration, on-premise signage generally has a far lower cost-per-exposure than conventional media advertising or even billboards. For local businesses, it is often the primary available method of advertising.
